May 25, 2023

💬 Let's huddle—Florida GC WPC chats with The SLAB

We'll table our "Top 10 Places to Hide During Your Job Site Bot Revolt," blog until at least Q3 of 2033 (Source: Disney/Pixar)

Good morning,

This week, we're excited to crack open our new section "Let's Huddle" where we pick the brain of an expert in the business development and/or technology space of construction.

Director of Business Development at WPC, Jeffrey Forrest Jr., gives his thoughts on emerging technologies, the biggest challenges in business development, and hiring and retention strategies.

Read on for a snippet of that conversation—

WPC

Jeffrey Forrest Jr

Jeffrey Forrest Jr. is Managing Partner and Director of Business Development at WPC, one of the largest general contractors in central Florida. Founded in 1974, WPC is a family-run business with expertise in hospitality, multifamily, senior living, and student housing. Jeffrey is the 3rd generation Forrest to man the ship, and has been in the industry since back when he was working on job sites at 15. He graciously sat down with The SLAB so we could pick his brain about all things construction, technology, and business development.

The SLAB: What’s your biggest business development challenge in construction right now?

Jeffrey Forrest Jr.: Two things—the first is balancing how many opportunities to keep in our pipeline in the short term. We impress on our customers how important it is for jobs to start on time, but the reality is most start dates slide for one reason or another. So it's really challenging to balance between having multiple options available when a team is ready for new work while also following through on all commitments we’re making to customers. 

The second challenge is keeping up with current market conditions. I try to stay in the know, at a high level, but last year it was nearly impossible to keep up with pricing while supply chain issues and general inflation wreaked havoc on the industry. We hope this was a once in a lifetime experience. Something I care about getting right is capturing strong data, tracking what we're learning from the market, and using that information analytically.

You've probably heard about the studies that cite how “behind” the industry is when it comes to technology—how construction is historically technology-averse. When you read these reports and hear critics disparaging the industry’s slow rate of improvement, how does that make you feel?

I understand it. It's been a challenge to implement new technology in our company. But in the last 2-3 years we’ve prioritized finding cloud based solutions, like Procore and Buildr, to improve how we operate.  It was a long time coming. We demoed dozens of products over the years, always deciding to stick to what was comfortable. It's hard to make those changes, but by prioritizing intuitive solutions, we've experienced success with employee buy-in. 

Simon Sinek has a great book, Start With Why. When we explained to the team why we’re making these changes, focusing on eliminating any duplicate tasks and driving efficiency, it began to click. We’re all looking to spend less of our day on administrative tasks, and more time in the field focused on the construction.

Are there any emerging technologies you're keeping your eye on right now?

I hate to be too obvious, but I'm paying a lot of attention to artificial intelligence. I mean, I’m not afraid to admit I use ChatGPT all the time. I don’t copy and paste responses directly, but it helps to generate ideas to get thoughts going. I'm really interested in figuring out—at least on the data collection side— are there better ways for us to dive into our budgets and analyze our information more efficiently? 

When we price a project, and it's a $50mm apartment complex, there are sometimes 300 or 400 lines in an Excel sheet of different scopes that were included in that price. And it takes a lot of time for an estimator to pull a few estimates together and compare using those sheets. But is there a way for AI to expedite how we extract information? We’re still researching, but I'm hopeful that AI will play a role in us being more efficient in the future.

Continue reading this conversation

SPECS

👶 Young minds attempt to answer the biggest questions in construction today…

ENR published an article about the construction industry’s rising stars, who are chock-full of ideas on how to polish the hull of the construction industry in the coming years. The Top 20 Under 40 (that's right, we're using a baby emoji to convey someone 39 and under) winners gathered in New Orleans to address key challenges in the industry, from employee burnout and workforce development to recruitment and retention. The talented young professionals highlighted collaboration and communication as the keys to clearing these hurdles, and didn’t forget to vouch for the work-life balance of workers. Hear, hear. 

Of course, AI had to enter the chat—with our nominees encouraging senior-level employees to keep with the times and embrace the new technologies that may or may not eventually turn us into those husky, content-consuming Earthlings in Wall-E. Here are a few more highlights from the article:

  • The winners were selected from nearly 600 nominations across the U.S. and Puerto Rico, based on career experience, industry leadership, community service, and involvement in landmark projects

  • Embracing innovation doesn't always mean rolling fancy new software but also focusing on mental and physical health of staff.

  • When a longtime employee leaves, “you lose the institutional knowledge that person had, unless the next generation of employees are developed enough to feel confident in their roles,” says Stephen Parker, a Stantec senior associate. “There is no amount of dollars and cents that can make up for it in terms of client relationships [and] engagement.”

  • America's carbon emission footprint in construction will be a group effort: “It’s not going to be just contractors, just designers or just owners. We all have to move in the same direction together.”

🔨 Here's the Thing

While all of these issues are critical, these 3 topics stood out: burnout, recruitment/retention, and a reluctance to embrace AI tools. 

For construction workers, being overworked isn’t new—but the recent acceptance of burnout as a symptomatic condition is driving employers to find a solution. One of the Top 20 Under 40 winners, Megan McDonald of WSP, points to formal knowledge-sharing pathways between managers and employees as the solution to quelling burnout. This keeps newly promoted employees prepared for their next role, rather than having to learn their new responsibilities as they go. 

As for recruitment and retention, the labor shortage is laying waste (shocker). In response, many companies are leaning less on qualifications to focus more on training and mentorship. Others are solely hiring for personality fit, with plans to train suitable candidates for what they need to know. However, labor cost inflation for new employees is another issue cited by Stephen Parker in the article, who notes that new hire training and onboarding costs can often double their salaries.

Lastly, your favorite hot button and beaten horse: AI. Surprise, surprise, the young professionals are embracing it, noting how it could transform how firms check plan sets by nixing hours of spell-checking. Another industry leader in the traffic vertical, Sanjay Paul, also noted how AI is removing human error in the transportation sector. It’s detecting road hazards, adjusting light times at intersections with frightening precision, and being used in autonomous cars too. 

⚡️ Punch List

  • Procore: Five key risks to consider when evaluating construction technology vendors (blog)

  • Buildr: 4 tips for writing a construction industry newsletter (blog)

  • Construction Dive: Why ChatGPT wants contractors to try AI (blog)

  • Delaware Business Times: It's time to break the stigma of suicide in the construction industry (blog)

  • ConstructConnect: The benefits of growing your network for general contractors (blog)

  • Top Luxury: The biggest abandoned megaprojects in the world (video)

CONSUMABLES

When you and your coworker both get that SLAB email notification in the parking lot

When you and your coworker both get that SLAB email notification in the parking lot

Ex-expert: OpenAI's CEO thinks AI will be smarter than experts in 10 years. In 10 years, we'll also be publishing that job site robot revolt guide alluded to in the header—stay tuned.

Palm reading: No need to take out that ID, we'll just need a gander at that palm. Coors Field is piloting using Amazon palm scans starting this week for baseball fans to buy alcohol. Nope, letting Amazon have record of our precious palm print data isn't worrisome at all.

Link to the job site: Who knew Zelda would turn out to be a construction-adjacent game and nerds around the world would be getting engineering degrees from the University of Hyrule. Check out the wildest Tears of the Kingdom builds. (video)

Roy vey: In honor of Succession and Barry closing up shop forever this week, here are the 40 best series finales of the 21st century (SLAB hot take: if Severance never comes back, its first season finale should be retroactively included).

Intermittent fast: Taking a page from the Marvel and cockroach handbook, the Fast series will seemingly never die as countless spin-offs and sequels are in the works. We're still bitter they didn't use "Fast 10 Your Seatbelts" as the tagline for the 10th film that came out this week.

Balancing act: Dust off your dad shoes, New Balances are cool again. Although... buzzy articles like this would imply they're now not cool. The only true way to not be out-of-style is going barefoot.

Long LIV the king: Brooks Koepka puts (putts) himself in the upper echelon of history by winning his fifth major.

Ash vs. Evil Dead: There's a volcano that's really harshing the vibe on some airports in Mexico City. Excuse me, did you not read the "No Spewing Ash" sign right here? (video)

The road to El Dor-Lotto: Some guy in Michigan thought the lottery calling him to tell him he'd won half a mil was a scam. At least now he can afford to hire an assistant to field his cold calls.

Job Site

  • Florida-based WPC is looking for an Estimator in the Orlando, FL area. If you or someone you know might be interested, here's the link to apply.

  • Utah-based Mint Construction is looking for a Senior Estimator in the Salt Lake City area. If you or someone you know might be interested, here's the link to apply.

Catch wind of an open pre-construction role? Fill out our job post submission form for a chance for the posting to be featured in a future edition of The SLAB.

Bye for now, The SLAB

PS: That SLAB Yeti tumbler isn't going to win itself. Stop hoarding this newsletter and be sure to share the wealth with every construction folk you can think of to dock those referral points.

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